Monday, 27 June 2016


FRAME has always done some of my favourite ad campaigns and their 2016 Fall/Winter campaign is no exception.

Leaning away from a focus on denim, Erik Torstensson, one of FRAME's co-founders, captures the models looking bad ass in an array of velvet, leather and outerwear. 

I also love the contrast of the two models' hair; one ethereal and glossy while the other hangs, shaggy and slightly unruly.

Although it's nearly July and hence the height of summer (supposedly) in England, winter campaigns seem to be catching my attention as I shove my feet back into my socks and throw a sweatshirt into my bag.

FRAME Fall/Winter 2016
Photographer: Erik Torstensson

See the rest of the campaign after the jump.

Pics FGR

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