Showing posts with label Camapign. Show all posts
Showing posts with label Camapign. Show all posts

Tuesday, 8 March 2016

DUSTY WALKS


Fav girl, fav brand. Taking a wander along an empty road, kicking up dust in some bad ass biker boots, majestic desert mountains as the backdrop.

Equipment's latest campaign makes me want to run away to the wilderness, albeit clad in silk shirts, ripped jeans and cowboy boots. 

I love the breezy effortlessness with which the photographer has captured Caroline. It looks like they were the easiest moments to shoot, the sunlight perfectly silhouetting her at points and then illuminating her at others. 

Safe to say my next holiday begs to be more desert than beach but we'll see how long this English freezing weather holds out as I might just change my mind.

For now though I'll long for candy striped shirts and baby soft cotton tees.

Check out the video of the campaign here to see for yourself how amazing the girl, the clothes and the landscape go together. Oh and to catch a glimpse of the sweetest dog ever.

Seems a pretty perfect woman to showcase to celebrate International Women's Day. 

Equipment Spring 2016 Lookbook

More after the jump

Sunday, 7 February 2016

IN MY CALVINS



Sunday afternoon, going into tea time, excuse me while I slip into my matching underwear set and arrange my hair artfully on the pillow...

Ha sure, right because that's what I'd rather be doing. Not hugging a mug of tea dreaming of which biscuit I'm going to dunk in it.

Excuse the cynicism. Because I actually really love this campaign for Calvin Klein Spring/Summer 2016. I don't really know why. But I just think it's shot so beautifully and the tag lines are just so clever.

It was shot by Tyrone Lebon, my latest photography obsession. He shot a recent editorial in last month's Vogue on location in Jamaica and it was beautiful and effortless in one moment. And I think that's what he's captured in these photos.

The effortless of wearing Calvin Klein. 

What do you do in #yourCalvins? Something perhaps a little more ambitious than tea drinking?!

More shots after the jump